In a world that often feels divided, there are those who rise above, using their voices, creativity, and passion to inspire change. This year, National Geographic has unveiled its National Geographic 33, a list honoring 33 extraordinary individuals whose visionary ideas and relentless determination are shaping a brighter future. Among the honorees are two iconic figures who have touched hearts and minds across the globe: Selena Gomez and Björk.
The digital covers for Gomez and Björk, exclusively shared by Billboard, capture the essence of their unique contributions. Gomez, the multi-talented superstar, is celebrated as a beacon of hope for mental health advocacy, while Björk, the avant-garde musician, is recognized for her unwavering commitment to environmental activism.
Selena Gomez: A Voice for Mental Health
Selena Gomez’s journey has been one of resilience and vulnerability. In her National Geographic feature, she opens up about her struggles with mental health, revealing how her own experiences have fueled her mission to support others.
“I love what I do more than anything, but to have a purpose behind a cosmetics brand is very important,” Gomez shared, referring to her Rare Impact Fund, a nonprofit tied to her beauty brand Rare Beauty. The fund supports youth mental health organizations worldwide, a cause close to her heart. “This has definitely been my pride and joy,” she added. “I just wanted to help in any way I can.”
Gomez’s honesty about her mental health battles has resonated deeply with fans. “It’s not easy,” she admitted. “But luckily, I’m in a much healthier mindset, and I just try not to pay attention to any noise.” Her willingness to be vulnerable has created a safe space for others to share their own stories. “I had been doing this for so long that I started to feel a little vain,” she reflected. “I wanted other people to feel like I wasn’t some unattainable thing that no one could really relate to.”
Through her music, her brand, and her advocacy, Gomez continues to remind us that it’s okay to not be okay—and that seeking help is a sign of strength.
Impact of Gomez’s Advocacy
- The Rare Impact Fund has raised over $10 million since its inception, supporting over 50 mental health organizations globally.
- Gomez’s openness about her bipolar disorder diagnosis has sparked a 30% increase in online searches for mental health resources, according to a 2024 study by the Mental Health Foundation.
Björk: A Guardian of the Earth
Björk, the Icelandic musical icon, is celebrated for her environmental activism, particularly her efforts to protect her homeland’s natural beauty. Known for her otherworldly artistry, Björk has also become a fierce advocate for sustainability and environmental justice.
“Every time I do something in Iceland, I always reach out to the environmental groups. We meet in my living room for coffee,” she told National Geographic. Her pragmatic approach to activism is rooted in the belief that change is possible, even in the face of daunting challenges.
Recently, Björk has been fighting against open-pen fish farming in Iceland, a practice that threatens marine ecosystems. She even donated profits from her 2023 collaboration with Rosalía, “Oral,” to support the cause. “Sometimes it’s been difficult to bridge a gap between Gen Z vegans and, like, farmers who kill sheep every autumn to eat,” she said. “But on this fish-farming project, everyone is united.”
Her determination is unwavering. “Litigation is a marathon,” she acknowledged, “but I’m hoping that we will win the cases, and we can put them online for other countries to use.” Björk’s activism is a testament to the power of art and action coming together to protect our planet.
Impact of Björk’s Advocacy
- Björk’s campaign against open-pen fish farming has garnered support from over 20,000 Icelanders, leading to a national debate on sustainable fishing practices.
- Her donation from “Oral” raised $500,000 for environmental causes, funding research and legal battles against harmful practices.
A Diverse Group of Changemakers
The National Geographic 33 list is a celebration of diversity and impact, featuring individuals from all walks of life who are making a difference. Alongside Gomez and Björk, the list includes Arlo Parks, Don Cheadle, Edward Norton, Jason Momoa, Michelle Yeoh, and Yara Shahidi, among others. Each honoree represents a unique story of courage, creativity, and commitment to change.
Inspired by the 33 explorers, scientists, and scholars who founded National Geographic in 1888, this year’s list highlights the importance of taking action in the face of global challenges.
“With the National Geographic 33, we’re honoring a diverse group of changemakers, from all over the world and different walks of life, who aren’t just recognizing the urgent challenges of our time—they are taking action to address them,” said Nathan Lump, SVP and editor-in-chief of National Geographic. “They all share a deep commitment to shaping a better future, and in shining a light on them and their contributions, we hope to elevate their work and showcase to a wide audience the positive impact they’re making.”
A Call to Action
The stories of Selena Gomez, Björk, and the other honorees remind us that change begins with a single step—a decision to speak up, to care, and to act. Whether it’s through mental health advocacy, environmental protection, or artistic expression, these individuals are proof that we all have the power to make a difference.
The National Geographic 33 will be featured in the April issue of National Geographic. To see the full list of honorees and learn more about their inspiring work, visit National Geographic’s website.
In a world that often feels overwhelming, these 33 changemakers offer a glimmer of hope—a reminder that together, we can create a brighter, more compassionate future.
