During the peak of COVID in 2020, thousands if not millions of people participated in so-called, “TikTok dances.” Everyone would practice their moves in their bedrooms, with family, and friends. Creating a new category for dancing, even the most uncoordinated individuals could participate in. Eventually, these popular dances led to new music. After their finale, users would go to Spotify, Apple Music, or Youtube to listen to the catchy songs in full. So it began, users discovering new music and artists from the “dancing” app.
Five years later and people are beginning to complain. The “TikTokification of music,” has led people to argue that artists are only making music they believe will go viral. Catchy tunes that can be used by dancers and editors, but lack any real depth. The songs are meant to be listened to solely on TikTok or as a remix bop, and the full product often leaves listeners disappointed. It seems that the success of the songs stems from the chorus. Rather than pursue new artists, listeners are tuning in to songs, sometimes decades old.
In addition, songs are continuously getting shorter. Songs have decreased from four minutes to three minutes. Lacking depth, time, and often originality. In order to maintain their popularity on the app, artists often sound similar to their counterparts. Taking the most successful parts of viral songs and making it their own. Leaving listeners bored and craving change. Listeners have also pointed out that some artists’ talent does not transfer to the stage.
Live performances are lacking with lack of choreography, poor vocals, and unprepared artists. Leading people to label artists as “TikTok artists.” Meaning outside of TikTok, no one knows who you are or listens to your music. However, there have been some artists who successfully promote their music and live up to their expectations. Artists such as Chappel Roan and Olivia Rodrigo who promoted their music on TikTok have maintained their status. Roan has received praise from the public after her performance at the 2025 Grammys. Rodrigo proved that she was more than a ‘one hit wonder’ with her second studio album, “Guts.”
TikTok has become a wonderful platform for artists to share their talents and showcase their music. However, virality is not everything, especially in this day and age. Music is generally accessible for all as listeners hear music all the time whether intentionally or not. That being said, artists must balance catching listeners’ attention and creating authentic, unique music.