Bad Bunny’s recent interview with Variety shines a spotlight on the man behind the music an artist constantly evolving, deeply connected to his roots, and unafraid to make bold statements beyond his catchy beats.
A New Chapter with DtMF
With his latest album Debí Tirar Más Fotos (DtMF), Bad Bunny explores themes of reflection, loss, and cultural identity. The album marks a shift from his earlier party anthems to a more introspective and mature sound.
About the album, Bad Bunny shared:
It’s like looking back and realizing you didn’t capture everything you should have. It’s about reflection and growth.
The project draws from a wide range of musical influences from Puerto Rico, including classic Reggaeton, Bomba, Plena, and Salsa showcasing his desire to transcend genre boundaries with his culture. This willingness to experiment has solidified Bad Bunny not just as a star but as a visionary pushing Latin music forward on the global stage.
Social Media: Connecting Directly with Fans
In the age of streaming and viral moments, Bad Bunny’s savvy use of social media has played a crucial role in building an authentic bond with his audience. Rather than relying solely on traditional promotion, he uses platforms like Instagram and TikTok to share glimpses of his life, his views, and his artistry, creating a direct line to millions of fans worldwide. This approach helps him stay grounded and maintain control over his narrative; an artist who’s as much about message as music.
The Political Statement Behind Skipping the U.S. Tour
Perhaps the most talked about revelation in the Variety interview was Bad Bunny’s explanation for not including U.S. dates on his 2025 tour. Simply put, he said:
It’s unnecessary.
He clarified that after years of extensive touring in the U.S., including 45 dates on his 2024 “Most Wanted Tour,” it was time to focus on other places and messages.
Image/ Getty Images
But his choice is more than logistics, it’s political. As a proud Puerto Rican, Bad Bunny sees his platform as a way to highlight issues often overlooked by mainstream culture, including Puerto Rico’s ongoing struggles with political status and cultural preservation.
Touring isn’t just about concerts, It’s about what you represent. For me, coming from Puerto Rico, there are bigger things to say and do than just performing shows.
He told Variety. This sentiment echoes through his music, especially on tracks like “LO QUE LE PASÓ A HAWAI,” where he warns of cultural erasure with a poignant metaphor comparing Puerto Rico to Hawaii’s troubled history.
An Artist Shaping Culture
Bad Bunny’s blend of music, activism, and social media savvy makes him a defining figure of this generation. By mixing vulnerability, political awareness, and genre-bending creativity, he challenges what it means to be a global Latin artist.
His Variety interview offers a rare glimpse into this complexity an artist who’s thoughtful, strategic, and deeply committed to using his voice for something bigger.