Did you know the viral global girl group currently known as GIRLSET was formally known as VCHA before rebrand? The K-pop landscape is known for it’s intense and competitive environment which makes rebranding even more challenging putting the group in high-stakes. With GIRLSET’s new release “Commas’s” that released this year its a pivotal movement in their careers that signals bold strategy to break through the high stakes of reinvention on the global stage.
Defining ‘Commas’: Understanding GIRLSET’s New Sonic and Visual Identity
If you didn’t know already, GIRLSET is a 4 member girl group under JYP entertainment. The members consist of Lexus (Lexi) Vang, Camila Ribeaux Valdes, Kendall Ebeling, and Savanna Collins. They rebranded as GIRLSET August 29th 2025. The name stated by agency is supposed to give meaning to the group “setting their own path”. This signals the group having more autonomy and breaking from free restrictions and feeling like a “project” group. Since the rebrand of the group they have released their first song “Commas’s” which just reinforces the idea of the group pausing, resetting and continuing again but not pausing as a ending.
The music itself is also crucial to their rebranding as VCHA’s sound was known for being “cutesy” and “Disney-like” whereas “Commas’s” track features more of a mature , confident, rhythmic sound with R&B Hiphop undertones by the help of American producers such as Tommy Brown and Theron Thomas. This rebranding is meant to compete with the competitive US pop charts instead of only K-pop.
The visual aesthetics of the group shifted from the previously known look as cutesy vibe to more of a “GIRLBOSS” kind of image. The group now utilizes street wear style, Y2k, and a edgy and polished look utilizing colors such as red and black. Their image in its entirety along with their song promotes empowerment and focusing on one’s self worth which showcases their direction of moving in a mature direction making the group individuals appear to older and global audiences.
The High-Stakes Shift: Navigating Fan Expectations and International Market Demands
While some may think VCHA’s rebrand to GIRLSET was a artistic choice, it was actually a necessary legal decision. Following the legal controversy of their past member. GIRLSET’s debut with “Commas’s” must distance the old brand from the new convincing the public and the media that the group is rebranding and deserving of investment and attention once again. Being the first group under JYP entertainment and Republic Records and being known as the first American Girl group to be trained under a K-pop system carries a immense pressure to perform to everyones expectations especially with the new global girl debut “KATSEYE” also trying to expand their reach globally this year. After GIRLSET’s turbulent past it is vital that they focus on their streaming, chart placement, views, production value and budget as fans want to see high-level promotional effort and the group needs to prove their worth of a continue major label investment.
If you’re a fan of KATSEYE and other great K-pop girl groups, you absolutely have to see GIRLSET in action! Their new song ‘Commas’ is out now—go check it out!