This spring, the 2025 NCAA March Madness Music Festival is set to transform San Antonio, Texas, into a hub of music, sports, and celebration. With a star-studded lineup featuring Jelly Roll, Pitbull, and Chris Stapleton, the three-day event promises to be an unforgettable experience for fans of both basketball and music. Taking place at Tower Park from April 4 to April 6, the festival will also showcase performances by Doechii, T-Pain, Brothers Osborne, and more, making it a must-attend event for music lovers and sports enthusiasts alike.
A Festival for the Ages
The NCAA March Madness Music Festival has become a beloved tradition, blending the excitement of college basketball’s biggest tournament with the power of live music. This year’s lineup is one of the most diverse and dynamic yet, offering something for everyone—from country and hip-hop to R&B and pop.
Day 1: AT&T Block Party with Pitbull, Doechii, and Ravyn Lenae
The festival kicks off on April 4 with the AT&T Block Party, headlined by none other than Pitbull. Known for his high-energy performances and infectious hits, Pitbull is ready to bring the party to San Antonio.
“Music is the universal language that brings culture and people together,” Pitbull tells Rolling Stone. “It’s exciting to headline the AT&T Block Party at March Madness Music Festival in San Antonio, a city rich with vibrant culture. It’s going to be an unforgettable night.”
Joining Pitbull is Doechii, the Grammy-winning rapper whose bold lyrics and dynamic style have made her one of the most exciting voices in music today. This will be a rare U.S. performance for Doechii before she heads to Europe for a summer tour. Also taking the stage is Ravyn Lenae, the soulful R&B artist whose ethereal vocals and introspective lyrics have earned her a dedicated fanbase.
“I’m so excited to kick off this year’s Men’s Final Four at the AT&T Block Party,” Lenae says. “It’s going to be a night to remember, and I can’t wait to celebrate with y’all.”
Day 2: Coca-Cola Live! with Jelly Roll, T-Pain, and Willow Avalon
On April 5, the festival continues with Coca-Cola Live!, headlined by Jelly Roll, the breakout country-rock star whose heartfelt lyrics and powerful performances have captivated audiences nationwide. Joining him are T-Pain, the iconic rapper and auto-tune pioneer, and Willow Avalon, the rising pop sensation known for her catchy melodies and vibrant stage presence.
Jelly Roll’s performance is sure to be a highlight of the weekend, as he brings his signature blend of raw emotion and Southern charm to the stage. With hits like Son of a Sinner and Need a Favor, his set will resonate with fans of all ages.
Day 3: Capital One JamFest with Chris Stapleton, Nathaniel Rateliff & The Night Sweats, and Brothers Osborne
The festival wraps up on April 6 with Capital One JamFest, headlined by the incomparable Chris Stapleton. The Grammy-winning country artist, known for his soulful voice and timeless songs, will close out the weekend with a performance that promises to be both powerful and poignant.
Also taking the stage are Nathaniel Rateliff & The Night Sweats, the folk-rock band whose energetic performances and heartfelt lyrics have made them a festival favorite, and Brothers Osborne, the country duo known for their electrifying live shows and genre-blending sound.
More Than Just Music
The March Madness Music Festival is more than just a concert series—it’s a celebration of community, sports, and the unifying power of music. Throughout the weekend, fans can enjoy a variety of activities, including:
- Tip-Off Tailgate: A pre-game party with food, drinks, and live entertainment.
- One-Mile Dribble Course: A fun, interactive challenge for basketball enthusiasts.
- Pep Rally at San Antonio’s River Walk: A lively gathering to rally fans before the big games.
These events, combined with the incredible musical lineup, create an immersive experience that brings together fans from all walks of life.
How to Tune In
For those unable to attend in person, the festival will be livestreamed on the NCAA’s website, ensuring fans everywhere can be part of the celebration. Additionally, CBS Sports and TNT Sports will provide live coverage of all 67 games from the 2025 NCAA Division I Men’s Basketball Championship across four national television networks—TBS, CBS, TNT, and truTV—as well as NCAA March Madness Live. Games airing on CBS will also stream live on Paramount+, and games airing on TBS, TNT, and truTV will stream live on Max.
The Final Four will air on CBS, beginning with the National Semifinals on Saturday, April 5, and the National Championship on Monday, April 7.
A Legacy of Unforgettable Performances
The March Madness Music Festival has a rich history of delivering unforgettable performances by some of the biggest names in music. Last year’s event in Phoenix featured electrifying sets by Zedd, Renée Rapp, and Remi Wolf, while the previous year saw Megan Thee Stallion take the stage.
This year’s lineup continues that tradition, with a diverse roster of artists who represent the best of music today. Whether you’re a fan of country, hip-hop, R&B, or rock, the 2025 NCAA March Madness Music Festival has something for everyone.
Why This Matters
In a world that often feels divided, events like the March Madness Music Festival remind us of the power of music and sports to bring people together. Whether you’re there for the basketball, the music, or simply the sense of community, this festival is a celebration of passion, creativity, and connection.
Mark your calendars, gather your friends, and get ready for a weekend of unforgettable memories. The 2025 NCAA March Madness Music Festival is an event you won’t want to miss.
For more details about the weekend and streaming availabilities, fans can stay up to date by visiting ncaa.com/marchmadness/musicfest.
