As of now, almost everyone knows about the feud between Kendrick Lamar and Drake. Although it has been quiet regarding the feud since the Super Bowl, most people still recall the significant impact it had on these two artists. Recently, Kendrick Lamar performed “Not Like Us” in Toronto on Thursday, June 12, 2025, Drake’s hometown, during the first night of his and SZA’s Grand Central Tour. The performance generated significant excitement, with the crowd reportedly chanting for an encore after the concert ended. While he didn’t do an encore, he was thrilled by how much the fans adored his music, even though it was a diss track.
Like many artists who use feuds as a marketing tool, some of the tracks hit home for both artists, making it feel more personal than intended. While in a feud, we never really know if it was for publicity or if it was personal. During his tour with Sza, he continued to perform his top-rated songs even if it was towards Drake. Social media has intensified the rivalry to a new level, as many people choose one artist over the other. Therefore, attending his concert has generated significant media coverage due to the controversial feud.
This tour has been highly successful, with Toronto being one of its top-selling cities, partly due to the high number of Drake fans. Raising a lot of questions that fans want answered about how Drake feels, mainly, how Kendrick performs in his hometown. Lamar has been performing “Not Like Us” every night of the tour since it began in April. This has put all eyes on Lamar’s show, giving him the spotlight; some attendees arrived wearing Drake’s brand, hoping for a potential surprise appearance or even a truce.