Ah, hi everyone! Booth Scared Tano here, the internet’s busiest music nerd, and today we dive into a review of the sophomore full-length album from rapper-songwriter Fake Mink, previously known as 990 Gate. Titled Terrified, this album has built up significant anticipation as a potential make-or-break moment for the UK rap scene Mink represents so proudly.
For years, Fake Mink has garnered a healthy underground buzz, but as the album’s release approached, many wondered if the wind had been taken out of his sails. Criticism has circulated around some of Mink’s statements and attitudes showcased in interviews, including a prediction of making films in the next ten years, which raised questions about his creative direction. His candid remarks during a widely-discussed Zane Lowe conversation, where he expressed disappointment with many contemporaries in the rap scene, have only added pressure to outperform others with this release.
Moreover, Mink’s pre-release EP received lukewarm reactions, and clips from his recent Rolling Loud performance even had devoted fans questioning his talent. Instead of addressing these critiques constructively, Mink took to Twitter to respond with a lengthy essay, portraying anyone who disliked his music as too ignorant to appreciate his artistry. This bravado, while entertaining, left many wondering if Mink is out of his depth and lacks the self-awareness necessary to appeal beyond his niche.
Despite my concerns, it’s essential to acknowledge that Fake Mink possesses a unique sound in the current rap landscape. His dreamy and fuzzy production, combined with a distinctive vocal delivery that teeters on the edge of being pitched-up but not quite reaching chipmunk territory, creates a recognizable style. There’s a certain nostalgic quality reminiscent of early SoundCloud rap, evoking memories of the vibrant music blog era of the late 2000s.
However, we live in the 2020s, where the demand for artist exposure and content blares a spotlight on every aspect of their careers. Unfortunately, this context makes Terrified feel like Mink’s own ‘Emperor’s New Clothes’ moment. While the album showcases a personality and includes several standout tracks with memorable hooks and production—such as “Like a Virgin,” “Hard Candy,” and “Wrong Relief”—there are just as many instances where Mink appears to be out of his comfort zone.
Tracks like “Playlist” and “Creed” reveal a lack of depth, with half-hearted flows and repetitive production that detracts from the overall experience. Even as Mink attempts to explore more emotional and poignant themes, such as love and nostalgia, the execution often lacks the profound depth necessary to resonate with listeners. One particular track, which I must censor, titled “Angel,” shows potential with its emotive musicality but is ultimately undermined by its controversial title, suggesting a lack of thoughtfulness.
Overall, the album feels bogged down by unnecessary spoken word interludes and a lack of variety in flows and beats. There’s a glimpse of genuine feeling in Mink’s lyrics, yet he seldom digs deep enough to transform those feelings into impactful statements. Rather than a profound artistic expression, Terrified often comes across as a pretentious slog.
In summary, while there are a handful of highlights on this record, the overarching experience falls short of expectations. It’s evident that Fake Mink is attempting to break free from the confines of being labeled merely a rapper, but this album struggles to deliver that ambition convincingly. After careful consideration, I would rate Terrified a modest 25 out of 60. What do you think? Have you given this album a listen? Did you love it or hate it? Share your thoughts below!
